Creating a design icon

 

The Philips MIRA M5 (2011/2012)

The MIRA marks the beginning of the incredibly successful design range of Philips home phones. Previous attempts in this segment lacked uniqueness and appeal, were too expensive and compromised on usability and comfort. The MIRA however scored a resounding commercial success right away. The reason for this lies in the unique, emotionally appealing shape, the sophisticated ergonomics and the very cost-conscious design, ensuring an outstanding profit margin.

 

 

 

Images courtesy of Gibson Innovation / Royal Philips.