Considered product evolution


Philips cordless phones D630, D450, D230, D130 (2014/2015)


A complete redesign for the standard line of cordless phones. Since there were virtually no changes from the technical side, renewal and progress had to be communicated solely by design. The result is a visual continuity of the Philips product identity in this segment, combined with clearly noticeable visual rejuvenation, improved ergonomics and slimmer-looking handsets. The entirely new product line received very positive reactions from retail partners and consumers.




Images courtesy of Gibson Innovation / Royal Philips.