Aiia fitness tracker (2016)
A design concept, developed for Aiia, a leading company in the business of promotional gift products. The design was deliberately steered into a direction which is suitable for both genders and a wide range of sporty, casual and more formal outfits. The product stands out with a skewed angular design that’s been carried through to all design elements and details. The internal components are enclosed in an aluminum casing with an etched pattern and LED progress indicators.